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Privacy Policy

This privacy policy details how the Africa Matters Initiative (AMI) uses and protects any information that website visitors and users give to AMI when they use this website. 

AMI is committed to ensuring that the privacy of our visitors is protected. Visitors should remain assured that when asked to provide any information by which they can be identified when using this website, the information will only be used in accordance with this privacy statement. AMI may change this policy from time to time as required by various country laws. When updates occur, these will be communicated with website subscribers. Please check this policy from time to time to ensure that you are happy with any changes. This policy is effective from the 24th of May 2018.

Any questions regarding this Policy and our privacy practices should be sent by email to

What is the Africa Matters Initiative?

A youth-led organisation dedicated to empowering and upskilling young Africans to change their communities & African narrative through leadership, social entrepreneurship and advocacy.


How do we collect information from visitors, subscribers or sign-ups?

We obtain information about subscribers when they subscribe to our website to receive regular newsletters and event invitations. Detailed information is obtained from visitors who sign up to be part of the Africa Matters team and fill in their information.

What type of information is collected from visitors or subscribers?

The personal information we collect from subscribers and visitors might include the email address, IP address, and information regarding what pages are accessed, when and the duration of time spent on each page. For sign-ups, we collect data on your name, age, job title, email address, address, IP address, reasons for interest in Africa Matters and information regarding what pages are accessed, when and the duration of time spent on each page.


How is your information used?

We may use your information for:

  • Internal record keeping.

  • We may use the information to improve our products and services in accordance to what visitors and subscribers deem as important.

  • We may periodically send promotional emails about our work with the Schools Program and the Ambassadors Program, Youth Voices articles, information about upcoming Africa Matters events and any other information which we think you may find interesting using the email address which the visitor or subscriber has provided.

  • We use “cookies” to improve your experience of our web pages easier (see below).

  • We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


All visitors have a choice about whether or not they wish to receive information from us. You can unsubscribe from our communication at any time.

How can you update your information?

The accuracy of your information is important to us. We are always working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at

Use of ‘Cookies’

Like many other websites, the AMI website uses cookies. 'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. For example, we use cookies to store your country preference. This helps us to improve our website and deliver a better more personalised service.

It is possible to switch off cookies by setting your browser preferences.

Links to Other Websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access those using links from our website.

In addition, if you linked to our website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third-party site and recommend that you review the policy of that third party site.

We keep this Policy under regular review.




This Policy was last updated in May 2020.

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